Alice's Adventures in Wonderland

  • 2015
  • Book Design and Campaign
  • Adobe InDesign | Adobe Photoshop
  • Creative Director | Illustrator: Mary Stalter

For the next year of my design series, I celebrated the 150th anniversary of Lewis Carrol’s novel Alice’s Adventures in Wonderland. I decided to create a large scale, limited edition book that pays homage to the conceptual side of the novel. Previous book designs focus on the childrens story aspect of the novel. My design considers the underlying meanings beneath the story, through abstract imagery and expressive typography.

The inner pages reflect the tone of novel as it changes. Click to view larger images.
I also formulated a strategy for the social media campaign, which involved teaparty themed events and engaging dicussion and trivia.