- Adobe Indesign | Adobe Illustrator | Adobe Photoshop
When I first began working at EMS, there were no company brand guidelines or identity system. As a result, EMS's brand suffered from disjointed messaging. I developed complete branding and identity guidelines for EMS, and unified the brand presence. I focused on modernizing the visuals, while still maintaining the trust elements needed for a credit card processor. I then used this system to redesign the stationary, collateral, trade show materials, advertising and more.
Sample pages from the guidelines; download the full document here.