EMS Branding & Identity Guidelines

business cards
  • 2017
  • Branding
  • Adobe Indesign | Adobe Illustrator | Adobe Photoshop

When I first began working at EMS, there were no company brand guidelines or identity system. As a result, EMS's brand suffered from disjointed messaging. I developed complete branding and identity guidelines for EMS, and unified the brand presence. I focused on modernizing the visuals, while still maintaining the trust elements needed for a credit card processor. I then used this system to redesign the stationary, collateral, trade show materials, advertising and more.

page 3 from EMS identity guidelines page 8 from EMS identity guidelines page 13 from EMS identity guidelines

Sample pages from the guidelines; download the full document here.

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